ON-Lion Letter
Organized by the Institute for American Values (IAV) in New York City, National Thrift Week -- a public-education campaign from January 17 to 23 -- brings together a broad coalition of citizen leaders who share an appreciation of thrift as the wise use of resources and a conviction that thrift is the friend of sustainable prosperity, broad economic opportunity, beautiful neighborhoods, and a healthy planet.

A once-vibrant American social movement that started in 1916, National Thrift Week is both old and new.  The first National Thrift Week organizers chose the starting date as January 17 -- the birthday of Benjamin Franklin, the "American apostle of thrift."  In 2011, Franklin's home of Philadelphia became the first city since 1966 to celebrate National Thrift Week.

Along with the John Templeton Foundation in West Conshohocken, Penn., The Lynde and Harry Bradley Foundation in Milwaukee substantially supports IAV's work on thrift.
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