ON-Lion Letter

Joy won the Bradley Foundation Faith & Freedom Award at Movieguide®'s 24th Annual Faith & Values Awards in Los Angeles in early February.  The Faith & Freedom Award honors the best movie promoting "American democratic capitalism and the institutions, principles and values that sustain and nurture it."

Starring Jennifer Lawrence, Robert De Niro, and Bradley Cooper, Joy is the story of Joy Mangano -- a self-made millionaire who created her own business empire.  Played by Lawrence, Mangano was a divorced mother with three children in the early 1990s when she invented the Miracle Mop and became an overnight success, after which she patented many other products, often selling on the Home Shopping Network and QVC.  The film is a semi-fictional and inspirational portrayal of how Mangano overcame personal and professional obstacles to rise to the top.

With R & B icon Toni Braxton and John Schneider of Dukes of Hazzard fame, Bradley Foundation vice president for program Daniel P. Schmidt presented the award to Joy executive producer George Parra.

Six other movies were nominated:  Cinderella; The Good Dinosaur; The Hunger Games:  Mockingjay – Part 2; Max; McFarland, USA; and Woman in Gold.

"The competition was really tough,” according to Ted Baehr, co-founder and chairman of Movieguide®.  "There were a lot of great movies in 2015 celebrating American values and faith and freedom, and most of them did pretty well at the box office."

At the awards ceremony, Baehr presented highlights from Movieguide®'s 2016 Report to the Entertainment Industry, a comprehensive financial analysis of the movie business showing what kinds of movies and what kinds of movie content moviegoers favor the most.  Each year, the Annual Report shows that moviegoers prefer family-friendly movies with positive, American content and values celebrating faith and freedom.

The Movieguide® Faith & Values Awards will air on the Reelz Channel on Monday, February 22, at 7:00 p.m. ET and again on Wednesday, February 24, at midnight ET.

The Lynde and Harry Bradley Foundation in Milwaukee substantially supports Movieguide® and the Faith & Freedom Award in particular.

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