ON-Lion Letter

In his new book The Leadership Crisis and the Free Market Cure:  Why the Future of Business Depends on the Return to Life, Liberty, and the Pursuit of Happiness, Cato Institute president and chief executive officer John A. Allison applies his vast experience and insight to unlocking the key to our long-term economic and societal well-being:  true leadership.

If you are serious about pursuing your personal happiness, the book provides powerful insights.  If you want to be a stronger, more effective leader, it will show you how.  If you believe in a healthy free market, one that’s driven by individuals with new ideas, leaders with real vision, and employees with a clear sense of purpose, it will give you the tools to make it happen.

If you think the concepts of "life, liberty, and the pursuit of happiness" should motivate individual decision-making, empower organizations, and drive public policy, The Leadership Crisis and the Free Market Cure will reaffirm your commitment to our nation's core values.

Combining practical, hands-on strategies with keen insights into public policy and business, Allison reveals the fundamental principles he sees as critical to the success of any leader, to all organizations, and to the United States.  He shows how to create a vision of what your organization can be, how to inspire your employees with a purpose-driven mission, and how to develop strategies to make these goals a reality.  He shares his personal story of growing BB&T into the 10th-largest financial-services holding company in the U.S.  He demonstrates how the principles that lead to individual happiness are the foundation for organizational and societal well-being.

Allison was chairman of BB&T before he came to run the Cato Institute, which is substantially supported by The Lynde and Harry Bradley Foundation in Milwaukee.

In The Leadership Crisis and the Free Market Cure, Allison gives you the time-honored keys to self-leadership -- the ability to lead yourself -- the most-valuable skill you will ever have.

This is how true leaders lead, he believes.  With vision, purpose, and values.  With life and liberty.

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