ON-Lion Letter

In June, the University of Wisconsin Law School’s Law & Entrepreneurship (L&E) Clinic, the University Research Park, the Wisconsin Economic Development Corporation, and gener8tor launched a Summer accelerator program to help 11 promising entrepreneurs get their companies up and running.

Supported by Milwaukee's Lynde and Harry Bradley Foundation, among others, the Madworks at Campus program offers the entrepreneurs free legal advice and mentoring, office space, and up to $10,000 of seed funding to develop their business.  The funding will be disbursed in increments as clients meet pre-determined benchmarks. 

Madworks at Campus employs a method called "lean startup," which helps projects avoid depleting scarce resources early on.  Using the theory, entrepreneurs will develop a baseline product, evaluate marketplace forces, identify early financing and find other team members -- all over the course of a Summer.

“This project is not for the weak of heart,” according to Anne Smith, L&E Clinic director. “We’re expecting a full-time commitment on the part of our entrepreneurs.”

The chosen start-ups include one that helps developers build websites more efficiently and three that make smartphone-connected ice-fishing hardware, software for medical decisions related to organ donation, and a universal topical anesthetic applicator for laryngoscopes and other airway visualization devices.

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